Scratching, paw licking, chewing? Find out what your dog's itch is telling you

Take our 30-second quiz to see if Goodkin’s clinically-studied Chews* can help bring your dog’s gut, immune system and skin back into balance — and calm recurring itch.

Dog resting on its owner while they hold a tub of Goodkin Anti-Itch & Allergy

A 60-day clinical study showed that daily use of Anti-Itch & Allergy Chews helped support the internal balance sensitive, itchy dogs need.

Is your dog showing any signs of itch or allergy?

Tick all that apply

A dog licking its paw and a golden retriever scratching at home

Support what's going on underneath the itch

A dog's gut, immune system and skin barrier are connected and work together. When one is out of balance, the others follow and the skin keeps reacting. Goodkin Anti-Itch & Allergy Soft Chews support all three at once, every day. Vet reviewed, with no drugs and no steroids.

Your dog may be at risk: take action now!

No signs today? Don't wait. The gut, the immune system and the skin barrier are connected and work together, and when one slips out of balance, the others can follow. Goodkin Anti-Itch & Allergy Soft Chews support all three together every day, with no drugs and no steroids. Vet reviewed and trusted by more than 350 independent veterinarians.

What have you tried for your dog's itch so far?

Tick all that apply

Golden retriever taking a Goodkin soft chew next to the tub
10,000+ reviews for Goodkin chews

Give your dog’s gut, immune & skin health a clinically-backed boost!

Upgrade your dog’s routine with Goodkin Anti-Itch & Allergy Soft Chews, simple daily support for the gut, immune system and skin. Expertly formulated by vets and nutritionists, they are used by 100k+ customers and backed by 40.000 5-star reviews.

Nothing tried yet? Start their daily support

Start today with Goodkin Anti-Itch & Allergy Soft Chews: daily support for the gut, immune system and skin together, with no drugs and no steroids. Vet reviewed and trusted by more than 350 independent veterinarians. First changes usually show in 2-4 weeks.

How much does your dog weigh?

All done

Start their journey to comfortable days and calmer skin today

Based on your answers, Goodkin Anti-Itch & Allergy Soft Chews look like a good fit. Support skin comfort, gut health and immune function daily.

Happy dog getting a belly rub while its owner holds a tub of Goodkin Anti-Itch & Allergy
Subscribe & Save 20% on Every OrderFree shipping on every subscription delivery
90-Day Money-Back GuaranteeLove it or get your money back
Vet Reviewed FormulaTrusted by 350+ independent veterinarians
Clinically Studied Formula

Break the cycle behind constant scratching & irritated skin

Tasty daily soft chews that support the gut, skin and immune system together. Made for dogs prone to itching, licking and seasonal sensitivities.  

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Dr. Cooper, DVM

"Goodkin's natural chews can help as part of a consistent daily wellness routine." - Dr. Cooper, DVM

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Expected delivery in around 5-7 daysTracked shipping. Free on every subscription order.

★★★★★ Loved by 40,000+ caring pet owners

Top-rated itch chew
that works from within

  • Vet Reviewed Formula

    Trusted by 350+ independent veterinarians and formulated with vet-selected ingredients

  • Three Levels of Support

    Supports the gut, immune system and skin together, not just the skin surface

  • Steroid-Free Daily Chew

    A tasty soft chew, not a drug. No artificial flavours, fillers, sugars, grain or seed oils

  • 90-Day Money-Back Guarantee

    Love it or get your money back, no questions asked

Tried other supplements before? So had 78% of our customers. Goodkin works at the immune system level, not just the skin surface.

Vet-reviewed formula

Dr. Cooper

"I often see dogs with itchiness and sensitive skin that need ongoing support. Goodkin's natural chews can help as part of a consistent daily wellness routine."

Dr. Cooper

DVM, Vet Consultant to Goodkin

Research-backed active ingredients

3-Strain Probiotics

3-Strain Probiotics

3-Strain ProbioticsSupports healthy gut and immune balance for dogs with itchy, sensitive skin.

Wild Salmon Oil

Wild Salmon Oil

Wild Salmon OilHigh in omega-3s, supports skin, coat, and reduces inflammation.

Apple Cider Vinegar

Apple Cider Vinegar

Apple Cider VinegarMaintains gut balance, strengthens the skin barrier, and soothes irritation.

Organic Turmeric

Organic Turmeric

Organic TurmericHelps manage inflammation, supports healthy responses, and eases allergy symptoms.

Turkey Tail Mushroom

Turkey Tail Mushroom

Turkey Tail MushroomBalances immune responses, supports skin comfort, and helps handle everyday sensitivities.

Quercetin

Quercetin

QuercetinA plant compound that helps support skin comfort and seasonal sensitivity.

Natural ingredients, unmatched quality

We stay at the forefront of pet health by combining the latest scientific research with expert insights. Every formula is carefully crafted to deliver the highest-quality ingredients for optimal pet well-being.

  • Clinically StudiedBacked by a clinical study to demonstrate effectiveness
  • Reviewed by VetsFormulated with nutritionists and health experts
  • Third-Party TestedRigorously tested for quality and potency
  • 40,000+ Healthy DogsRated 4.8/5 by caring pet owners
Goodkin soft chew

Daily directions for use for optimal results

Dog SizeDaily
SmallUp to 10 kg1 soft chew
Medium10-30 kg2 soft chews
LargeOver 30 kg3 soft chews

60 soft chews per tub. Serve daily to build an easy routine.

Owner giving a Goodkin soft chew to her dog

Take your dog's skin & coat comfort to the next level

  • Less Scratching & Licking

    Helps support dogs struggling with irritated paws and constant scratching, licking and chewing.

  • Calmer, Less Irritated Skin

    Omega-3-rich salmon oil, licorice root and turmeric support healthy skin and everyday comfort.

  • Healthier Skin Barrier & Coat

    Vitamin C, omega-3s and turmeric-derived curcumin help maintain the skin barrier and promote a soft, glossy coat.

  • Gut & Immune Balance

    Researched probiotic strains and apple cider vinegar support a healthy gut, balanced digestion and normal immune function.

  • Seasonal Sensitivities

    Turkey tail mushroom and quercetin help support skin comfort and a balanced response to everyday triggers.

Owner giving her dog a Goodkin chew outdoors

What to expect

93% of customers reported less constant scratching*

A calmer, happier pup - with each soft chew

  • Less scratching & paw licking
  • Calmer, less irritated skin
  • Fewer recurring flare-ups
  • Tasty daily soft chew
Days 0-30

Days 0-30

The itch starts losing power. Goodkin supports the key areas behind recurring itch: gut health, immune balance and the skin barrier. Many owners notice less scratching and paw licking.

Days 30-60

Days 30-60

Your dog starts settling again. Irritated skin gets more time to recover, helping red patches, hot spots and itchy spots stay calmer for longer.

Day 60+

Day 60+

Calm skin becomes the new normal. Daily support helps maintain healthier-looking skin, a softer coat and a more balanced response to everyday triggers.

* Based on a July 2026 survey of Goodkin customers, with consistent use of 90+ days.

4.8/5Average rating★★★★★
40,000+Healthy dogs
350+Independent vets
90-DayMoney-back guarantee

Trusted by dog parents worldwide

See what our customers are barking about

4.8Based on 40,000+ healthy dogs
Less constant scratching93%
Calmer, less irritated skin88%
Fewer recurring flare-ups85%
95%of customers see a difference within 30 days
Customer's dogCustomer's dogCustomer's dogCustomer's dogCustomer's dogCustomer's dogCustomer's dog
6 featured reviewsPhotos & stories
R
RitaVerified Buyer
★★★★★

"My dog had seasonal allergies, ear infections, uncontrollable itching and licking. After his first jar, he's finally comfortable and 95% of his symptoms are gone!"

Rita's dog
J
JenniferVerified Buyer
★★★★★

"These chews have been a game-changer for my dog. His itching has reduced dramatically, and his coat is healthy now. Plus, I've noticed fewer digestive issues. LOVE it!"

Jennifer's dog
C
CynthiaVerified Buyer
★★★★★

"My dog went from licking his paws constantly to stopping it completely after just 3 days of taking 3 daily supplement chews. He also loves the taste. We will be customers for life. The stuff is amazing!"

D
DavidVerified Buyer
★★★★★

"This has worked great after 30 days my dog Reily had shown significant improvement with the paw licking and ear scratching. She finally doesn't seem miserable all the time."

David's dog
D
DarleneVerified Buyer
★★★★★

"My dog was constantly itching even after multiple flea baths/treatments so I figured he must be allergic to flea bites. I found these allergy relief treats and he loves them! He's also no longer scratching himself incessantly. I'll definitely be repurchasing!"

Darlene's dog
R
RachelVerified Buyer
★★★★★

"Omg - Andrews itchy feet have been a struggle for years. Vet visits, shampoos, shots, pills... no long-term results. Five days in and he hasn't chewed his feet. I'm amazed."

Rachel's dog

Don't just take our word for it

Real results from real dog parents

Nikki

"My Chihuahua mix has been chewing holes in her legs for a year. Within a week she stopped chewing, and now three weeks later, her skin is healed and hair growing again."

Nikki

Arthur, Anni's owner

"Monthly shots only lasted 2 weeks. After just 3 days, the redness is going down and she feels calmer and happier. Worth the money!"

Arthur, Anni's owner

Rachel

"Andrews itchy feet have been a struggle for years. Five days in and he hasn't chewed his feet. I'm amazed."

Rachel

Why subscribe?

Daily support works best when you never run out. That's why we offer Subscribe & Save: you save 20% on every delivery, get free shipping on every order, and can pause, skip or cancel anytime.

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Goodkin Anti-Itch & Allergy tub with soft chews

Frequently asked questions

What makes these chews different?

Our three-level formula takes a more complete approach by supporting the gut, immune system and skin together, rather than focusing on just one part of the problem. It combines probiotics, apple cider vinegar, omega-3-rich salmon oil, licorice root, turmeric and vitamin C to help manage scratching, licking and chewing while supporting healthy skin, the skin barrier and coat condition. All in one simple daily chew.

How many chews should I give my dog?

Give your dog's daily amount by size: Small (up to 10 kg) 1 chew per day, Medium (10-30 kg) 2 chews per day, Large (over 30 kg) 3 chews per day. Each tub has 60 chews.

How long does it take to see results?

Most dogs start showing improvements within 2 to 4 weeks of daily use. Because skin and immune support work gradually, the best results typically appear after 6 to 8 weeks of consistent supplementation. For chronic itching, we recommend staying consistent for at least two months. In any case, you are covered by our 90-Day Money Back Guarantee, allowing you to help your pup 100% risk-free.

My dog hates pills. Will they eat this?

No worries. These are soft chews, not pills. They are designed to be easy to give and highly palatable for most dogs. Even picky eaters usually take them like a treat. In the very unlikely event they still don't accept the chews, it's very easy to crush the chew and mix it in their food, or give it with something they like (e.g. peanut butter).

What if my dog doesn't like the chews?

In the rare case that this happens, we'll issue you a full refund, no problem.

Is the subscription mandatory?

Not at all. You can purchase Goodkin chews as a one time order or choose Subscribe and Save for extra convenience and savings. The subscription is flexible and can be modified, paused, or canceled anytime.

How many chews come in a Tub?

There are 60 chews in each tub.

At what age can my pup start using these?

The chews are suitable for dogs of all ages and breeds. However, we do recommend dogs begin to incorporate the chews into their daily routine starting at an age of 3 months or older.

Can my dog take this with other supplements?

Our veterinary team formulated our chews with natural ingredients that can be taken both alone or as a complementary product with other common and more targeted pet supplements. Nevertheless, we still recommend checking with your vet.

Shipping information

We offer tracked shipping worldwide, with delivery in around 5-7 days (depending on country). Subscribers enjoy automatic shipments, timed to their chosen delivery frequency, so you'll never run out of your dog's chews. For questions, please reach out to support@trygoodkin.com

What if I'm not happy with the product?

90-day guarantee, no questions asked: love it or get your money back.

* Based on a July 2026 survey of Goodkin customers, with consistent use of 90+ days.

Individual results may vary. Goodkin is a supplement, not a drug, and not a substitute for a veterinarian's diagnosis. Please consult your veterinarian regarding any change in treatment or supplementation.

Subscribe & Save: 20% off and free shipping apply to every subscription order. Pause, skip or cancel anytime.

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