“We no longer rely on Apoquel for long-term support. We use it when fast, short-term relief is needed — then turn to Goodkin for daily support. Goodkin supports the gut, immune system and skin to help control recurring itching, scratching, licking and chewing.”
Trusted by 350+ independent veterinarians
Our three-level formula takes a different approach from Apoquel. While Apoquel is a prescription medication used to control allergic itch, Goodkin is a daily supplement designed to support the gut–skin–immune connection with probiotics, apple cider vinegar, omega-3-rich salmon oil, licorice root, turmeric, and vitamin C. Made for dogs prone to itching, licking, and seasonal sensitivities, it supports healthy skin, normal immune function, the skin barrier, and coat condition with one simple daily chew.
Yes, that’s exactly what they’re designed to do. Goodkin Anti-Itch works from within to help break the scratch, lick and chew cycle by supporting your dog’s immune system, gut and skin health. Many parents report dramatically less scratching, paw licking, redness and ear irritation, with some seeing the itching stop altogether. Results depend on the underlying cause and consistent daily use, so individual results may vary.
Most dogs start showing improvements within 2 to 4 weeks of daily use. Because skin and immune support work gradually, the best results typically appear after 6 to 8 weeks of consistent supplementation. For chronic itching, we recommend staying consistent for at least two months. In any case, you are covered by our 90-Day Money Back Guarantee, allowing you to help your pup 100% risk-free.
No worries. These are soft chews, not pills. They are designed to be easy to give and highly palatable for most dogs. Even picky eaters usually take them like a treat. In the very unlikely event they still don’t accept the chews, it’s very easy to crush the chew and mix it in their food, or give it with something they like (e.g. peanut butter).
Not at all. You can purchase Goodkin chews as a one time order or choose Subscribe and Save for extra convenience and savings. The subscription is flexible and can be modified, paused, or canceled anytime.
Break the Cycle Behind Itchy, Irritated Skin
90-Day Guarantee
Formulated by Vets
Visible Results in 2–4 Weeks
The Results Anti-Itch Is Built For:
Alaskan Salmon Oil
High in omega-3s, supports skin, coat, and reduces inflammation.
Apple Cider Vinegar
Strengthens the skin barrier, soothes irritation, and keeps ears clean.
3-Strain Probiotics
Supports healthy gut and immune balance for dogs with itchy, sensitive skin.
Organic Turmeric
Anti-inflammatory, supports healthy responses, and may ease allergy symptoms.
Dog size
Chew amount
Small
Up tp 10 kg
Medium
10-30 kg
Large
Over 30 Kg
Ships By
Fast Shipping
90-day money back guarantee
less than 1% of customers claim it
“We no longer rely on Apoquel for long-term support. We use it when fast, short-term relief is needed — then turn to Goodkin for daily support. Goodkin supports the gut, immune system and skin to help control recurring itching, scratching, licking and chewing.”
Trusted by 350+ independent veterinarians
Our three-level formula takes a more complete approach by supporting the gut, immune system and skin together, rather than focusing on just one part of the problem. It combines probiotics, apple cider vinegar, omega-3-rich salmon oil, licorice root, turmeric and vitamin C to help manage scratching, licking and chewing while supporting healthy skin, the skin barrier and coat condition.
All in one simple daily chew.
Most dog owners notice improvements within 4–6 weeks, such as less paw licking, reduced scratching, or better digestion.
For full benefits like healthier skin, a shinier coat, and more energy, give the chews for at least 6 to 8 weeks. Consistency is key!
In the rare case that this happens, we’ll issue a full refund.
We offer tracked shipping worldwide, with delivery typically within 4-7 days (depending on country).
Subscribers enjoy automatic shipments, timed to their chosen delivery frequency, so you’ll never run out of your dog's multivitamins.
For questions, please reach out to support@trygoodkin.com
Give your dog the essential daily nutrients they need for long-term health.
So had 78% of our customers. Here’s what’s different: Goodkin works at the immune system level, not just the skin surface. Vet reviewed. 90-day money-back guarantee.
For dogs who can’t stop licking, chewing and obsessing over their itchy skin.
Helps support dogs struggling with irritated paws and constant chewing.
For dogs stuck in the endless scratch, lick and irritation cycle.
For dogs with strong, musty “corn-chip” smelling paws, ears and irritated skin.
Most itch supplements focus on the surface. We support skin, gut and immune health together.
Stage 1
Developed with researched approved probiotic strains and apple cider vinegar to support a healthy gut environment, balanced digestion, and normal immune function — helping support overall skin comfort in dogs prone to itching and licking.
Stage 2
Formulated with omega-3-rich salmon oil, licorice root, and turmeric to support healthy skin, coat condition, and overall comfort for dogs prone to scratching, chewing, and sensitivity.
Stage 3
Vitamin C, omega-3s, and turmeric-derived curcumin help support healthy skin structure, maintain the skin barrier, and promote a soft, glossy coat that looks healthy and well cared for.
Read below how others are changing their dog’s life with Goodkin.
Martha P.
Firo · Verified order
We saw a noticeable difference almost immediately after starting this product. Our dogs seem so much more comfortable in their skin, especially during spring when their itching usually gets worse. Thank you!
Artho M.
Mamo · Verified order
After discovering he was allergic to pollen and grass, we gave these itch treats a try, and they’ve been a great addition to his routine. I give him four daily during the summer from around April, then reduce it to two in the winter. I’ve recommended them to friends whose dogs deal with allergies and patchy skin — highly recommend!
Emma L.
Bella · Verified order
I started using the Itch & Immunity treats after trying everything to help my Labrador who wouldn’t stop biting her paws. After a few weeks, I began noticing a real difference, and they’ve become a part of her daily routine. I wouldn’t be without them now!
Marc K.
Rocky · Verified order
Great service and fast delivery. My dog loves it, and I’ve already noticed some positive changes since starting it.
TRY IT RISK FREE
90-day money-back guarantee.
I often see dogs struggling with itchiness and sensitive skin that need ongoing support. I believe Goodkin’s natural products can help support dogs with these concerns and would recommend consistent, long-term use as part of their daily wellness routine.
of dogs love the taste
noticed a change in their dog
of dogs had more nourished skin
would recommend to a friend
Unmatched quality. Trusted by thousands of dog parents.
Day 0-30
Goodkin begins supporting the gut, normal immune function and irritated skin at the same time. As that daily support builds, owners typically start noticing less scratching, less paw licking and calmer-looking skin.
Day 30-60
With consistent use, the skin gets more time to recover instead of being repeatedly irritated by licking and scratching. Barrier support becomes more important here — helping paws and itchy spots stay calmer for longer.
Day 60+
Continued daily support helps maintain a stronger skin barrier, healthier-looking skin and coat, and a more balanced response to seasonal triggers — reducing the chance of falling straight back into the same cycle.
Not seeing changes by week 4? You can safely double the daily serving. 98% of pet parents who did saw results shortly after.
UP TO 10 KG
Up to 15 Kg
Over 15 Kg
Tasty flavour that dogs love, making them easy to stick with
Serve daily at the same time to build an easy routine.
Safe to combine with other Goodkin supplements.
60 chews per Tub. 20-30 days supply depending on size.
TRY IT RISK FREE
90-day money-back guarantee.
Our products only contain veterinarian selected ingredients with real benefits.
Supports gut and immune balance from within for dogs prone to itching, licking and sensitive skin.
Rich in omega-3s to support skin comfort, coat shine and healthy skin condition.
A soothing plant extract that helps support skin comfort and sensitivity.
Provides curcumin to help support skin comfort and everyday wellbeing.
Supports digestion, gut balance and healthy skin from the inside out.
Supports immune health, skin structure and long-term skin resilience.
Omega-3s plus fibre for skin and digestion.
B vitamins, immune support and savoury taste.
Cold-pressed using tasty natural ingredients for a delicious, hypoallergenic soft chew dogs love.
Over 100,000 pet parents found success when other products failed
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|---|---|---|
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Approach to Itching |
Gut, immune & skin support together | Suppresses or blocks itch signaling — underlying sensitivity remains |
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What happens when it "works" |
Support builds with consistent daily use | Symptoms are controlled only while the drug or injection is active, low quality blend |
|
What Happens When You Stop? |
Built as long-term daily nutritional support | Relief wears off — pills, injections or both are needed again |
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Safety Considerations |
Non-prescription daily nutritional support | Carrying immune-system, infection & neoplasia warnings |
|
Natural vs pharmaceutical |
100% natural ingredients | Ongoing prescription medication |
|
If it doesn't work |
90-day money-back guarantee | No guarantee — the bills continue whether or not your dog improves |
Each tub has 60 treats in. This should last between 20 days to 30 days depending on the size of your dog!
Yes! Our treats are made from ingredients that have been proven to help when used consistently and in the recommended quantity.
Generally you will see some short term effects within a few hours. Full benefits occur through daily use over 4 weeks.
Yes they are! Our products are made with 100% natural and organic ingredients.
Yes! Our treats are safe for puppies (at least 12 weeks old) and senior dogs alike.
YES! All of our ingredients have been approved by Vets and loved by them.
The treats should be given daily and can be given at any time of the day.
Yes, we have formulated these to allow them to be used together safely.
